Canada, the land of beer and hockey. How much is NHL Lockout 2012 affecting those in the secondary sphere of the NHL Lockout? Sure the players and owners are losing their ability to collect on revenue, both the hockey related revenue we have heard so much about, but also that other revenue that is not shared with the players.
It seems that the Canadien dollar is going to start taking a hit soon if the NHL doesn’t begin play soon. How bad is Canada feeling the effects of the Lockout? In a nation that only supports a small fraction of teams, Edmonton, Calgary, Vancouver, Montreal, Toronto, and Winnipeg – Canada’s GDP stands to drop 0.1% without the revenue streamed in from their being real hockey being played in six NHL cities.
Beer sales are a big portion of that. Molson Coors Brewing Company is blaming the NHL for a 5% drop in sales. Steam Whistle Brewing, a Toronto based Micro brewery, equates hockey to the sun in Canada.
If there is hockey, people are drinking.
That is the statement from Steam Whistles co-founder Cam Heaps.
Molson, a large NHL sponsor – could be seeking compensation from the league based on the drop in sales. This comment has been confirmed by a Molson source, but no elaboration is present.
If NHL sponsors losing money on the NHL Lockout seek financial compensation from the league based on time and money lost – any profit the NHL sees from a possible shortened season this year; could be thrown right back out the door to maintain sponsors that keep the game going.
The NHL just might want to consider selling some ad space on their sweaters to ensure a steady stream of revenue to help recoup some of the costs. We many not see Europe level billboards on our sweaters – but there is enough space for a patch similar to the AHL.
Not everyone is feeling the pinch of the lockout, as CHL and AHL teams are capitalizing on larger crowds based on no NHL attendance – but the crowds are only growing so much, and junior and minor league teams are coming no where close to being able to fill NHL size arena’s to capacity.
Things are starting to get creative in the land just North of us – bars and television stations that normally rely on busy game night schedules are having to invent gimmicks to get people in the door to spend money.
Even players are resorting to gimmicks to keep themselves busy while they can’t play hockey (if they are not overseas). Montreal Canadiens defenseman P.K. Subban is moonlighting as a game show host and television weather man. He is – ready to start playing hockey though.
I can start immediately, I’m bored.
Bored players are working in the favor of the NHL – with enough pressure from those itching to play, any deal the NHL offers is going to start looking real lucrative – especially as more and more checks are not being cut to players.