Explosive TV ratings growth shows Buffalo is all-in on the Sabres

Western New York isn't one of the NHL's largest media markets but no fanbase packs a bigger punch relative to its size than Buffalo, especially when the Sabres are winning.
Buffalo Sabres winger Beck Malenstyn
Buffalo Sabres winger Beck Malenstyn | Timothy T. Ludwig-Imagn Images

Buffalo Sabres fans were lying in wait. Make no mistake, they still cared. Deeply. But many members of the diehard fanbase opted to reduce their emotional (and financial) investment until the franchise turned a corner amid a miserable 14-year playoff drought.

That moment has finally arrived thanks to Rasmus Dahlin, Tage Thompson and their teammates, and Sabres fandom is once again skyrocketing in Western New York.

Alan Pergament of the Buffalo News reported Wednesday the team's memorable 8-7 win over the Tampa Bay Lightning on Sunday drew a preliminary 9.0 television rating on MSG, with a peak mark of 10.5 during the latter stages of the battle between Atlantic Division contenders.

By comparison, the Sabres' average TV rating across their first 36 games (before the club's remarkable turnaround) was an underwhelming 3.6, according to Pergament.

"Good for them. I'm happy for them," Lightning head coach Jon Cooper said. "I'm happy for the City of Buffalo. It's probably our biggest TV market we have in the NHL, and they never get to see their own team in the playoffs, and so it's super cool they support their team all this time and their team is going to go to the playoffs. That is super cool."

Buffalo's current eight-game winning streak has moved the Blue and Gold four points clear of Tampa Bay in the division title race, though the Bolts have a pair of games in hand.

The Sabres' overall record stands at 40-19-6, which is nothing short of extraordinary considering they started the campaign 11-14-4.

Buffalo is ready to Party in the Plaza as the Sabres finally return to the NHL's Stanley Cup Playoffs

In July, we took a nostalgic look back at the Party in the Plaza, which was initially a set of pregame festivities before Sabres home games, but it transformed into something far more. It evolved to become outdoor parties at the KeyBank Center during playoff contests in 2006 and 2007.

As nearly 20,000 fans packed the stands, thousands more stood in Alumni Plaza to watch Ryan Miller, Chris Drury, Daniel Briere and Co. chase a Stanley Cup title. While those beloved squads ultimately fell short in the Eastern Conference Final both times, the memories they created will last forever.

Now it's time for a new generation of Sabres fans to experience the magic.

Buffalo hasn't officially clinched a postseason berth yet. That said, their playoff chances round up to 100% with 17 games left in the regular season, per HockeyStats.com.

So, it appears the Sabres' long-awaited return to the playoffs won't come via sneaking in on the final day. Instead, they're steamrolling through opponents at an impressive rate. They've posted a 29-5-2 record over their last 36 games to skyrocket up the NHL standings.

Strong play on home ice has played a pivotal role in that success. The Blue and Gold are 21-8-3 at the KeyBank Center, which is the league's fifth-best home mark this season.

If Buffalo can continue its recent run of dominance down the stretch, it could secure home-ice advantage for much (or all) of the East playoffs. Trying to overcome not only a red-hot Sabres team, but also a revitalize fanbase would be a challenge for any opponent.

Regardless of how this year's postseason run turns out, however, it genuinely feels like the franchise is set up for long-term success. It features a young, skilled roster playing a much more sustainable brand of hockey, and general manager Jarmo Kekalainen still has a stocked cupboard of promising prospects and first-round draft picks to build organizational depth or to make a blockbuster trade.

In other words, the Dark Ages may finally be over, Sabres fans. Enjoy the ride.

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